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Contact

Let’s talk.

Tell us what you are building.

Discovery call — 25 minutes

Schedule an introductory call to discuss your next idea and learn more about how we can help with your project.

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We’ll review your information and respond within three business days.

If your project is a good fit, we’ll suggest the next step, including a discovery call where appropriate.

About the Founder

Portrait of Rashmi Narendra, founder of Half Human Half Machine.

Rashmi Narendra is the founder of Half Human Half Machine, a Manhattan studio that makes brands legible to people and machines at once.

Before founding HH/HM, she was a trend forecaster—reading cultural signals before they surfaced. The signal she is reading now: search is becoming conversational, and most brands are invisible inside it.

In May 2026, Google called its new AI-powered Search box its biggest upgrade in more than 25 years. Search is becoming a continuous conversation: interpreting intent, retaining context across follow-up questions, and moving toward agents that can research and act on a user’s behalf.

HH/HM answers that shift with Contextual Intelligence Mapping™ and Brand OS: Culture Code, Design Code, and Systems Code. The human read and the machine layer, built together.

Ideas we build from.

“Marketing is about values. This is a very complicated world, it’s a very noisy world.”

— Steve Jobs, Co-founder, Apple

“You cannot understand good design if you do not understand people.”

— Dieter Rams, Head of Design, Braun

“Learning to tell a story is incredibly important because that’s how the money works. The money flows as a function of the stories.”

— Don Valentine, Founder, Sequoia Capital

Shelf

Books we read, return to, and quote.

Rick Rubin

Design Code

Taste is a discipline. This is the manual.

Daniel Kahneman

Culture Code

Every buying decision is made twice. Once by instinct, once by the story we tell about it.

Edward Bernays

Culture Code

The man who invented public relations, in his own words. Uncomfortable, and required.

Carl Jung

Culture Code

The unconscious speaks in images before the conscious mind gives them language. Meaning begins in the unseen.

Al Ries & Jack Trout

Culture Code

Written in 1981. Still the sharpest explanation of why brands live in the mind, not the market.

Robert Cialdini

Culture Code

The persuasion playbook. Read it to use it. Read it again to defend against it.

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